Digital Transformation
Company
Cowlar Design Studio
Role
Lead Architect
Timeline
2023
Links
Pushed globally across thousands of displays in seconds
Automated campaign setups replacing individual setups
Highly resilient local offline media cache mechanism
In short
An enterprise-scale Digital Content Infrastructure and Smart Automation ecosystem. The platform coordinates secure remote media, time-based layouts, and location-targeted campaigns across thousands of global smart display boards.
The problem
Organizations traditionally deploy manual thumb-drives to cycle screen advertisements. Synchronizing targeted marketing media globally based on time, weather conditions, and screen size while maintaining local media caching required an exceptionally robust event structure.
What I did
Designed a highly scalable MQTT event mesh. Developed localized offline caching on the screens so players keep running even during internet blackouts. Built a sleek central administration panel in Vue.js with drag-and-drop media planners.
The result
- Replaced manual content deployment operations completely
- Enabled programmatic location-targeted advertising campaigns
- Provided offline-resilient content playback systems for retail chains
Technical detailsFor engineers: how it's built and what it runs on
Architecture
- MQTT messaging broker for persistent low-overhead device telemetry streams
- Node.js/Express controller layer coupled with MongoDB databases
- Vue.js and Tailwind CSS web dashboard UI
- Docker containers orchestrated across virtual machine environments
Highlights
- Easy content management and scheduling
- Consistent branding across all screens
- Works with any digital display type
- Company-wide ad campaigns made simple
- Show multiple ads or content at once
- Real-time weather and time-based updates
- Interactive QR code integration
- Eco-friendly digital content solutions
- Get insights to boost brand and sales
Stack
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